Research

How AI assistants talk about brands, and what changes their answers. New work most weeks. Follow the feed.

  1. Win more local AI recommendations: 3 moves for service brands

    Find out whether AI recommends your local business, correct the facts it uses, and test which brand message deserves your next marketing dollar.

  2. We analyzed how ChatGPT and DeepSeek recommend action camera brands

    We asked the AI models behind ChatGPT and DeepSeek about action cameras 118 times. DJI, GoPro and Insta360 own the answers, and Insta360 is named last.

  3. We analyzed how ChatGPT and DeepSeek recommend gold jewellery brands in Singapore

    We asked the AI models behind ChatGPT and DeepSeek where to buy jewellery in Singapore 139 times. SK Jewellery was named in 97% of answers and never ranked first.

  4. The candidate message scored no better than the current one.

    A global hotel group wanted to rewrite its executive-lounge pitch. We tested the rewrite first. It scored no better, so it was shelved.